A New Era for Women’s Cricket: Google and ICC Join Forces :

Google Partners with ICC to Promote Women’s Cricket Globally

Google and the International Cricket Council (ICC) have partnered to elevate women’s cricket and increase fan engagement worldwide. This partnership, announced on Friday, August 29, 2025, marks a historic moment for the sport.

Google to Sponsor the Women’s Team

This collaboration aims to promote women’s cricket on a global scale. With Google’s support, the sport is expected to reach new heights and inspire future generations of female cricketers.

This partnership will specifically focus on the next 10 months, which include two major events:

• The ICC Women’s Cricket World Cup 2025 in India and Sri Lanka
• The ICC Women’s T20 World Cup 2026 in England and Wales

Enhancing the Fan Experience with Google Products

To improve the fan experience, Google products such as Android, Google Gemini, Google Pay, and Google Pixel will be used to create exciting content. This content will include match summaries, key moments, game stories, and celebrations, all designed to generate more excitement and boost viewership for women’s cricket.

What the Leaders Say

ICC Chairman Jay Shah stated, “This partnership with Google will take women’s cricket to even greater heights. By using Google’s innovations, we will be able to create richer experiences for fans and bring the sport closer to people around the world. Women’s cricket has already made significant progress, and Google’s support will help expand its reach and inspire the next generation.”

Shekhar Khosla, Vice President of Marketing at Google India, said, “We are proud to partner with the ICC to bring women’s cricket fans closer to the game through our technology.”